Compliant omni-channel automation: How to be a responsible marketer?

CONSENT & PREFERENCES

Compliant omni-channel automation: How to be a responsible marketer?

October 12, 2023 | 11:00 am BST | 12:00 pm CEST

With an increase in privacy regulations, tech changes and the deprecation of third-party tracking technologies, marketers are being challenged to transform how they acquire and retain customers and their data.

Consumers are very conscious about their privacy and digital footprint. So, how can businesses deliver a better privacy-first digital experiences across domains and devices? Through creating marketing programs that consider their customer privacy, transparency, and trust. Where they evolve their tracking strategies beyond cookies and focus on consent and preference management.

Join this webinar, to learn how to activate consent and preferences for omni-channel engagement.

The evolution of customer experiences & trust
Privacy guidelines around the world
The value of a holistic consent and preference management solution to enable collection of consent

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